LogicMonitor planning to invest in partners

It's been almost a full twelve months since the AIOps player launched its channel programme and it is looking to build on that over the course of 2020

It has been almost a year since LogicMonitor launched its channel programme and the firm has seen a good take-up with partners giving it the determination to invest further in 2020.

The firms specialises in AIOps and just before the close of the year rolled out an early warning system that partners could use to help customers identify issues that could cause performance problems if left unresolved.

LogicMonitor's own research, the IT Outage Impact Study, from September found that 96% of enterprises faced IT outages that cost time and money but 51% admitted that the downtime could have been avoided.

Sanjay Gupta, GVP channels & strategic alliances at LogicMonitor, said that not only did the technology help customers but nit provided partners with a good way of positioning themselves as players in the emerging AIOps space.

"IT teams face more and more demands on their time as their department works to not only keep the lights on, but also stay ahead of IT trends like digital transformation and cloud migration while maintaining constant availability," he said.

"Increasingly, we’re seeing the channel invest in intelligent, AIOps driven tools to help predict and prevent IT outages for their clients. Specifically, proactive comprehensive monitoring and log intelligence are both identified by channel customers as being some of the top tactics used to prevent and predict IT outages," he added.

Gupta added that since it launched its partner programme last February it had seen "explosive growth" with a range of partners signing up to get involved with the vendor. One of the main attractions was for those looking to move beyond legacy solutions to working with a SaaS platform.

"We are a channel-first enterprise solutions company offering significant growth and profitability opportunities with strong margins and a true partnership," he said.

He added that the progress made in the last 11 months gave it the confidence to look forward to the rest of this year with more plans for partners.

"We have so much to offer resellers, global systems integrators, managed service providers and technology integrators located across the globe," he said.

"We’ve made a conscious effort to invest in our programme to make it worthwhile for partners, including hiring an experienced global channels and alliances team to support the growing ecosystem. We also offer our partners comprehensive channel training, enablement and certification. In 2020, we will invest in the programme even more," he added.

Read more on Channel Partner Programmes

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