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Morpheus seeks channel partners for UK expansion

The firm is keen to expand its partner base to take advantage of a growing demand around multi-cloud orchestration

US cloud orchestration start-up Morpheus is on the hunt for channel partners to help expand its footprint in the UK.

As part of its channel investment, the vendor has laid out additional incentives for both existing and potential new partners, including a $250,000 back-end cash rebate for gold-tier partners that drive at least $2.5 million in revenue in the next six months.

The promotion, it says, is aimed at re-focusing the channel on the cloud and software sales “as traditional hardware business continues to erode.”

“What made for a successful channel business is ripe for change,” Brad Parks, who oversees business development worldwide at Morpheus, tells Microscope.

“Customers are taking a very hard look at what application workloads they’re running on premise, and what they can run in the public cloud. As part of that, how can they manage that hybrid environment in a much more efficient way?”

Morpheus says the combined cloud cost optimisation, cloud management, and DevOps automation markets are growing at close to 20 percent annually, which provides channel partners with a “tremendous business opportunity.”

Parks describes the Morpheus as  “Swiss army knife” for customers navigating hybrid and multi cloud. With 75 built-in enterprise integrations, it provides self-service and automated provisioning of bare metal, VM, and containerised applications running on-premise or in the public cloud.

In the UK since late 2016, the vendor has recorded 200 percent year-on-year worldwide revenue growth in the last 24 months, and claims to have a 100 percent channel sales model, “with incredibly rare exceptions.”

The company recently rolled out its Morpheus Verified Professional (MVP) program with the certification of two-dozen new solution providers, including ComputaCenter. It also signed a strategic resale relationship with Dell Technologies in EMEA.

Parks says Morpheus is looking for combination of hardware partners looking to expand their technology portfolios, emerging technology specialists and born-in-the cloud service providers.

“The channel can help customers’ digital transformation, move them to the cloud and provide the automation that comes with DevOps,” he says. “Our success is tied to this greater transformation and our partners are in the best position to help us, and help customers.”

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