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SAP has launched its cloud accelerator programme to increase the support it can provide for those partners that are trying to sell digitial transformation projects to customers.
The vendor has out cloud at the top of the list of areas that it wants partners to focus on in the year ahead because of the growth in demand from users.
The vendor has also recognised that the channel is in the best position to reach out to the SME market and deliver the growth in that segment the vendor is looking for.
"Digital transformation is here to stay, that’s no longer a question. As a result, the move to the cloud is reaching a fever pitch – the cost, speed, and agility benefits are too good to pass up," wrote Karl Fahrbach, global head of channels at SAP, in a blog post.
"More companies than ever will be making the switch and those that don’t are at risk of falling behind. This means that cloud growth will be a number one priority for SAP and our partners in 2018 and beyond," he added.
The Cloud Accelerator programme is a global iniative and provides resellers with support developing and executing a digital marketing plan, access to some business development funds and the involvement of a partner marketing advisor.
"Throughout the year, SAP partners’ co-funded marketing plan will be put into action to build pipeline, gain new customers, and expand the potential of a fast-growing cloud business," wrote Fahrbach.
"Any company with a strong commitment to investing in the cloud demonstrated through a business plan that outlines a yearly target to grow their SME cloud business by at least 50 percent can qualify for the program," he concluded.