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April 2018

Cloud and IoT to play key role for distributors

The channel has enjoyed a solid 12 months, and for those in distribution there are signs that the momentum should continue throughout 2018. Predictions about what the rest of this year will hold come from industry association Global Technology Distribution Council’s (GTDC) 2018 Tech distribution outlook report, which concludes that growth is continuing and identifies several technologies as key drivers in this. According to GTDC’s sales data for last year, over 600 vendors saw revenue increase when they used distribution, indicating the success of working with the second tier of the channel. The company surveyed 50 vendor figures and interviewed over a dozen distribution executives. It found that over 70% of the vendors expected their sales through distribution to increase by a double-digit percentage in 2018. This is a rise from last year’s findings, where 55% expected this. The reason for the change could be due to companies implementing new technologies which ensure better efficiency and reliability. The interviews with ...

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