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Cofense chooses to go 100% indirect

Security player revamps partner programme as it pledges to go 100% through the channel

Cyber security player Cofense has signaled an ambition to become a 100% channel focused company increasing its support for partners.

The firm, which was formerly known as PhishMe, has already built up a base of 300 partners worldwide but is looking to increase that as it opts for a totally indirect model.

To support the push the firm is relaunching its partner programme and making it clear that it will remove any potential source of conflict between the channel and its sales teams.

The revamped programme provides resellers with access to training, marketing support as well as lead sharing activities.

The vendor is working with Progress Distribution in the UK, which has been tasked with bringing more partners on board.

John Quinn, CEO of Progress Distribution, said that the decision by Cofense to become 100% channel would make it much easier for partners and customers.

The vendor has built its existing partner base carefully with a view to using them to make the indirect plans a reality, with names like CDW and other security specialists already .

“We specifically chose these best-in-breed resellers for our channel partner ecosystem because of their international footprint and proven ability to deliver superior security solutions to organisations across the globe,” said Gordon Lawson, Senior VP of global sales at Cofense.

“Our key partnerships will heavily expand Cofense’s reach deep into international markets to bring human-focused phishing defence capabilities to a broader global customer base that understand technology alone isn’t enough to combat today’s most advanced cyberthreats," he added.

Robert Iannicello, VP of global channel sales at Cofense, said that going fully indirect would enable the firm to get its technology in front of more customers at a time when the demand for phising defences and incident reporting was increasing.

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