Entrepreneurial tech finalists announced for the NatWest Everywoman Awards

Everywoman has announced the entrepreneurial women who are finalists for the 2016 NatWest Everywoman Awards Iris Award Category.

The Iris Awards, the technology category for the NatWest Everywoman Awards, is designed to showcase women who have started a business which uses technology in a new and innovative way.

The 2016 finalists are:

Fiona Hudson-Kelly from Rugby, Warwickshire for Smart Assessor, a platform allowing assessments for work such as apprenticeships to take place through smartphones and mobile technology. More than 200,000 students and 9,000 tutors already use the platform.

London based Kate McLaughlin from We Got POP, a company providing workflow technology for production crews of TV and film enabling better communications between agents, crew and artists. Pinewood Studios is a lead investor in the firm.

Amber Vodegel from Godalming, Surrey for Health & Parenting, a company providing healthcare monitoring applications. Its leading application ‘Pregnancy+’ already has over 10m downloads and is translated into seven languages.

In its 14th year, the NatWest Everywoman Awards has recognised 22 finalists, including entrepreneurial women from industries such as manufacturing, design, technology and arts.
The awards aim to showcase great women across different industries to provide role models for other women who have considered being an entrepreneur.

Everywoman co-founder Maxine Benson said: “The ambition, success and humility of our finalists make them all strong accessible role models for other women and girls considering starting their own business. Gender has never been a barrier to great ideas or initiatives and this year’s finalists bear that out. We live in one of the best countries for entrepreneurship and there is no better place for enterprise to flourish, as our finalists prove. We wish them continued success and good luck!”

The rate at which women are leading startup businesses is lower than men, and Deloitte research has found if there was more help targeted towards women entrepreneurs in the early startup stages, an additional £100bn would be contributed to the UK economy over the next 10 years.

The winners of the NatWest Everywoman awards will be announced on December 7, and is also hosting awards for women in technology – the FDM Everywoman in technology awards.