Where's the real comment from SXSW?

I’m jealous of all the Twitter updates describing how people are enjoying their time at the SXSW festival. Each year I mean to arrange my own passage there and each year I fail miserably and never manage to arrange it.
At least with the prevalent use of Twitter, it’s possible to follow the debate at the conference and learn from afar. Or is it?
I have seen an immense amount of navel-gazing and reporting on which bar in Austin is serving the best drinks, but not much in the way of really good content. I read a comment on Twitter yesterday lamenting that a lot of bloggers are creating some really boring output from SXSW just to justify their air tickets to Texas.
So far I tend to agree.