The Social Network at a cinema near you

You might hate Facebook. You might think it has no place in a business environment.
But instead of thinking of Facebook as a social network, why not ask if you already manage your appointments electronically, store contact details electronically, let friends and colleagues know your schedule electronically, communicate electronically, and recommend great news stories to your friends electronically?
So, if you already do all those things, then aren’t you using the same functionality anyway?
It’s taken half a decade to build up half a billion users, and next week a movie opens on general release about the ride so far. It’s a dramatised account, so the Facebook founders are not so pleased at their depiction, but with that many friends, who cares?