PR industry today…” I only heard him use the word bollocks once in his introduction, but I noticed his team on Twitter suggesting he had used it twice in the first minute or so.
- The Cloud using Facebook to reach out to Apple fans and combining an online fan group with materials printed using the Cloud logo which were then distributed to people waiting in line for the iPhone.
- Tesco taking a very subtle approach to social media by participating in conversations on blogs used by new mothers… using subjects like ‘what do you do if your child eats grapes before you get them weighed’ to spark off engagement.
- The Economist only using video content on their own site until 8 months ago and now being one of the top 100 channels on YouTube, with YouTube now offering to share ad revenue with them.
- Interoute reacting to a major Internet cable failure by getting a comment on the Telegraph tech blog, which led to print media coverage, which led to more digital coverage, eventually ending up with them being seen as the expert commentator once broadcast media started covering the story.
It was a useful morning and Speed do some decent egg and mushroom rolls!