PA Consulting blog entire conference

I know I’ve been quiet in the blog recently, but I’ve been travelling from Brazil to India via Germany and back to Brazil via the UK and when on the road so much, it’s hard to keep contributing something sensible – so sometimes it’s better to take a break.
I was in India for the biggest technology conference out there – NASSCOM. I met Alex Blues from PA Consulting and he was blogging the entire conference. Not something you might expect from a firm like PA, so I asked him what he was doing and what his company expects to get from it.
[Full disclosure on the PA reference, Alex had asked me to join him in India to help with the video production, but I was still interested in asking what made PA take the decision to video a business conference…]