How to get a job - 2010 style

Remember searching for a job through the newspaper in years gone past? Papers are still printing pages of job ads and I often flick through them wondering why they bother when the job will have been advertised online long before it ended up printed in pages that are only going to end up chucked in the street or left on a train seat.

Gardens by Euston Station
But times have changed. Now it’s far more accepted to reach out into LinkedIn and other social networks to find people with the right experiences and skills – or just to go there specifically looking for jobs. Just take a look at the LinkedIn jobs page and you will see what I mean. I just got distracted as I wrote this because there seems to be such a wealth of choice.
I’m not claiming that’s the only jobs network out there. Most of the big agencies have switched their business model into a service that works better online – it’s just that LinkedIn managed to find a nice way of capitalising on having all these professionals all online in the same place.
But I really enjoyed reading this story on Mashable about an advertising copywriter who used Google Adwords to find a new job. He assumed the directors who might hire him Google their own names now and then (come on, we’ve all done it!). So he bought their names in AdWords and ensured that an ad for his job search appeared if any of the directors ever Googled their name.
Neat idea. I might even try it sometime, though I won’t mention on whom.

Googleplex London

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Great post. Particularly loved the Mashable story. I know Speed's first point of call is Twitter. It is astonishing the response we get when we let our followers know that we are hiring. LinkedIn is also a valuable resource for us too and by combining both platforms we end up with quite an effective hiring process. Put out a Tweet - see who responds - check them out on LinkedIn for past experience - all the time engaging in conversation with the applicant - hopefully bring them in for an interview. No ads necessary!
We used a Linkedin and Twitter combo to recruit in February. It had been nearly two years since we last recruited (we're architects) and we decided to try out linking from Linkedin and twitter to an ad on our website. The successful candidate's cv arrived in my inbox just 4 days later after we posted - and 384 click throughs from Linkedin and Twitter. But it wasn't the number of clickthroughs, it was the fact that one of my contacts picked up the job vacancy for a newsletter of hers she sends to architects practices, coupled by the candidates friend showing him the email... He wasn't on linkedin or twitter either! The breadth of Linkedin and the openness of twitter encourage good networkers to flourish (amongst the spammers) and its the good networkers who bring you results. Saved me a couple of grand that!