When I’m trying to explain to companies how they can make Twitter work for them, I often point to the kind of people using Twitter already:
- Business journalists
- Technology journalists
- Specific trade or industry journalists
- Business bloggers
- Analysts… the Gartners, Ovums, and Forresters of the world
- Consultants and advisors… the KPMGs and PA Consulting type firms
When I show companies thinking about getting online the kind of people using Twitter as a tool for business debate it’s usually quite easy to convince them that they need to be a part of the debate. Most firms will already have a PR function that reaches out to journalists, but Twitter is far more direct and journalists tend to prefer direct contact – if it is valuable – because press releases are generally quite boring.
But what about a charity?
If you have to add lobbying, policy research, and fund raising into the mix then who else do you think is important to reach out to?