We all like a good squabble, especially when watching from the sidelines. Trust me, had you been part of my friendship group in the past few weeks you would have had quite a floor show! But, I always feel a tad uncomfortable when that line is crossed in the business world…
The end of last week saw HTC winning a gong at a mobile awards ceremony for ‘hottest phone of 2013’ for its HTC One device. Nicely done HTC… or that’s what I would have said until the firm’s UK PR team decided to show off on Twitter.
Now, was that necessary guys? I know you tweeted it at 3:44am, so you must have had a few shandies by then, but no-one likes a bad winner and that was the textbook definition of one.
Unsurprisingly, Samsung’s UK PR team returned the favour over the social network, rather than being the bigger company and walking away. It, unlike HTC, has now deleted the comment, but it said…
“@htc_uk That’s okay guys, our arms were full with the other three awards we took home last night. You can have that one!”
Up until this point, I could have just shrugged and thought “silly drunk PRs being silly on Twitter” – trust me, I know a fair few drunk PRs – but then things turned nasty and HTC accused its rival of much more than unsportsman-like behavior.
This tweet has now also been deleted but it read: “@SamsungMobileUK all those students you paid to write fake reviews of your competitors finally paid off. Pay rise, maybe?”
Eeek, that is one serious accusation to make, especially during these rather fraught and litigious times in the mobile industry.
But, upcoming law suits put to one side, it is just a pathetic way for mobile manufacturers of these guys’ size to act. Childish banter can be saved for the awards ceremony or down the pub with colleagues, not on the feeds that represent you to your customers, not just in this region but around the world.
Between the two firms they have almost 100,000 followers. That is 100,000 people they have shown their lack of professionalism to and that they just care about cheap shots after too much Tattinger.
Twitter has become the customer service tool to answer many prayers, but you must tweet with respect if you expect to garner any. Put your toys back in your prams HTC and Samsung, it ain’t big and it ain’t clever.