Druva bets on the demise of the (big) datacentre

Druva has added disaster recovery capability to its existing Phoenix product. But its what they don’t plan to do with Phoenix that’s perhaps more interesting.

Phoenix allows globally deduplicated backup with the cloud as a target, from physical and virtual machine environments in ROBO-size deployments as well as from VMware environments up to about 200TB, which it classes as “small datacentre”.

Phoenix already has cloud-based archiving, with Amazon Glacier as its repository.

It recently added cloud-based disaster recovery in which VMs and data are converted to Amazon Machine Images (AMIs) and kept in a virtual private cloud that allows failover and failback while maintaining essential configurations from the likes of Active Directory, name servers, DSCP etc.

This is, like the rest of Phoenix, a ROBO and small datacentre-class product. So, the question is begged, why not build this out to large datacentre capability with physical backup and other targets than the cloud?

For Druva CEO Jaspreet Singh the approach taken is informed by predictions that the future of the large datacentre is limited by the rise of the cloud.

He said: “We don’t plan to offer backup to local targets for big datacentres because that market is already well-covered. And we don’t see a future with large datacentres in it.”

He added: “We see there being a majority of data kept in the cloud with smaller datacentres as local storage to provide high availability.”

And for Singh that’s the prediction that informs the company’ strategy.

Veeam rode a wave,” said Singh. “And that was virtualisation. With the on-premises datacentre wave there’s not much differentiation we can offer, so the wave we’re riding is the cloud. We’re placing bets that we will have enough operational experience in the cloud to be the number one in cloud backup in the future.”