Top ten IT strategies for SMEs, number five: CRM

Retaining customers and serving their needs should be at the heart of every business. But CRM systems can help you take that principle to the next level and turbocharge sales to boot.

Customer relationship management systems store customer information in a centralised database. CRM systems can make sales teams more efficient by speeding up leads and helping to retain customers by identifying spending habits and opportunity for upsell.

Ramsac’s May installed Microsoft Dynamics CRM for around £30,000. “We wanted better management information and the ability to ease workflow. Now if we send out a quote the system will automate a follow up reminder to our staff. And if a customer purchases a product, 11 months later it will send a reminder to get in touch,” he says.