Google plays catch up with Apple on SME apps

It seems smartphones are fast becoming the number one business tool of choice for small businesses. So little wonder that Google has introduced eight new apps designed to extend its appeal to SMEs.

But the company may be a little behind its Apple rival – which has had many SMEs apps available on its iPhone for sometime – but these products are bound to be well received by the small business community all the same. 

They cover accounting and finance, calendar and scheduling, “idea management”, workflow management, business-related social network management, customer relationship management, and two tools for site administrators.

Many of which integrate with the Gmail inbox, Google Contacts, Google Calendars and other apps.