The rise of the video application developer

There are software application developers, then there are web application developers, specialist mobile developers and a multiplicity of other sub-genres pertaining to the application developer designation.

Video development is, perhaps, a space yet to be defined and classified in quite the same way.

Kaltura is attempting to help coin this nomen as a new appellation d’origine contrôlée for coders who will work with its eponymously named application framework designed to enable the development of “video applications” based on Kaltura Video Capabilities set of technical tools.

The firm’s APIs range is intended to allow developers and web shops to create customised “video experiences” (we think they just mean videos) and video-enriched applications.

NOTE: The new framework includes a set of widgets with a full graphical user interface.

This technology can be “easily added” into existing platforms and web pages.

“All components are built with full cross-device and mobile support, with automatic device detection for optimal display and playback on any device. The key components of the framework include a media uploader widget, clipping, trimming and thumbnail editing tools, a video gallery widget, video embed tool for WYSIWYG editors, video search and video analytics widget and more,” said the company, in a press statement.

Kaltura’s chairman and CEO Ron Yekutiel says that based upon his experience creating video applications and integration packages for leading platforms such as Blackboard, Moodle, Desire2Learn, WordPress, SharePoint and others, two things became clear:

  1. Video needs to be integrated into more and more existing platforms in the various industries, and…
  2. The video capabilities needed for each platform and application are extremely similar.

“The Kaltura Application Framework addresses both of these issues by centralizing the development and deployment of video applications and integrations, and allowing our partners and customers to deploy video applications for any existing system with minimal time and effort,” said Yekutiel.