How to prove ROI on Web 2.0 projects

In 2007, a new wave of tech savvy employees brought Web 2.0 tools into the workplace.

They realised that tools such as real-time messaging, online social networking and virtual worlds could be used to simplify communication in the workplace.

CIOs started learning about how Web 2.0 tools can allow enterprises to more efficiently generate, self-publish, and find information, plus share expertise in a way that is much easier and cheaper than earlier knowledge management attempts.

Yet in 2008, many enterprises are still struggling to understand the business value of collaboration tools and how to prove its ROI.

I’ll be talking with IBM about presenting a ROI case for Web 2.0 IT projects. If you have any questions you’d like answered, shoot me a comment.

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How much of the value of web 2.0 projects for business is dependent on a somewhat sneaky approach to data protection and privacy issues (ie comes from extracting and selling personal information), and could that value proposition become increasingly vulnerable as the public gets savvy to privacy concerns? (What with reports of Phorm, security breaches, etc...)