Cisco Serves It Up To Competition

Remember the days when IBM tried to rule the world?

Now, everyone seems to be trying to get in on the act, with Cisco being the latest this week to decide that networking alone is not enough. With the launch of its its Unified Computing System, comprising virtualisation technology, services and blade servers, it threatens to put an end to long term relationships of wonderment and beauty with the likes of HP and, well, IBM. Of course, HP has recently decided to embrace its own network child, ProCurve, in favour of Cisco, so it’s a case of which came first I guess… HP finding out what Cisco was about to do (some secret) or Cisco… well, know it’s obviously the former.

Meantime, IBM and Juniper are going out together to shake up the town, so who marries Dell? And who needs choice anyway? Over-rated concept…

Of course, there are no guarantees that Cisco will convert traditional storage lovers to believe that data is networking. I remember a campaign many years ago by said king of San José where it claimed that “voice is data” and not too many believed them. Then again, what is illogical about Cisco embracing the blade server? Or new for that matter.

And watch out for a veritable white water raft of virtualisation announcements by networking companies. Just when you thought you’d seen it all…