Will new Google ranking rule stimulate outsourced web development?

If research carried out by website optimization firm Aptimize is accurate the UK’s FTSE companies need to improve the performance of their websites.

It describes how UK FTSE companies have slower websites than their US equivalents.

Google recently announced that it would measure the speed of websites when deciding where to rank them. The slower ones will be ranked lower and we all know how important a good google ranking is.

Web development is not the speciality of most IT departments let alone businesses so there must be a need for these companies to outsource the development of websites to specialists.

Website speed is now such an important differentiator that there could be an increase in outsourced development. Businesses won’t mind paying for specialist development if it directly affects their Google ranking.