I thought it would be interesting to see how much internet traffic there would be on friday. The fact that Britain’s great hope at Wimbledon was playing as well as Brazil in the World Cup was bound to drive internet traffic.
Managed service provider Star agreed to measure traffic within its customer base, made up of thousands of businesses. It reported a 42% increase in internet traffic when compared to a similar period before the World Cup and Wimbledon.
This shows that blind optimism is more of a driver of web traffic than football quality or a world class Scott tennis player.
Well Murray lost to Nadal and Brazil were beaten by the Netherlands so they could be in the blind optimism category next time.
See the graph below.