The Microsoft keynote at CES 2012 opened with Ryan Seacrest and Steve Ballmer discussing how ‘cool’ Windows Phone 7 is but it was Chief Marketing Officer for Windows Tami Reller that stole the show, talking about Windows 8. Tami opened with the line “Windows 8 is the potential of a tablet with the power of a PC”.
Silicon partners Nvidia, Texas instruments and Qualcomm are currently working with Microsoft to bring Windows 8 to ARM. And because Windows 8 is such a light operating system, every Windows 7 PC will be able to run Windows 8.
The news will mean Android has a tablet fight on its hands. Both operating systems will now battle for the attentions of the tablet producers but also users will, potentially, be able to change operating systems after purchase.
This is a huge blow to Google. While Android can boast apps, Windows 8 has the advantage of consistent user experience across multiple devices and the ability run fully fledged programs which are far more advanced than most apps.
The Windows store will be the global market for Windows 8 apps and goes live in late February. Tami Reller went on to say that “the store is not just for consumers as businesses can use the store to deliver their business apps and updates to employee”.
Ultrabooks that Windows 8 will be available on:
- Dell XPS 14z
- Sony Vaio Z
- Asus Zenbook UX21
- Acer Aspire S3
- Toshiba Protege Z830
- Lenovo Ideapad U300s
- Samsung Series 9
- HP Envy14 Spectre