Sustainability for competitive advantage in the mobile world

I was interested in this story I spotted on the Web in Mobile News which suggests that in the mobile phone sector, O2 and Vodafone are competing over how one can be greener than the other. Apparently, for O2, in the corporate world,10-15% of corporate customers are choosing suppliers based on their sustainability credentials, and just as O2 is having to demonstrate its green thinking, so are its suppliers.

The story says research by government organisation The Climate Group reckons the telecoms sector can cut global emissions by five times, saving more than £475 billion, through implementation of its products and services.

O2’s parent Telefónica is apparently number one in the telecoms sector in the Dow Jones Sustainability Index. You can read more about the Sustainability Index here



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