Fujitsu Report Explains why Green IT Lacks Maturity

A recent survey by Fujitsu ‘Green IT: Global Benchmark’, contains findings of what claims to be the first multi-country survey to determine the maturity of Green IT practices and technologies in large IT-using organisations in Australia, the US, the UK and India.

The so-called maturity assessment enables comparisons of Green IT activity across industry sectors and by country and seeks to quantify current practices to better understand the role IT can take in enabling sustainable business models for the future and will be measured over time to determine the extent of improvement.

The most significant finding in the report is that, while Green IT has been highly topical in the last five years, real progress and action has been slow. The report suggests that for every aspect of Green IT, there is significant opportunity for improvement. The two best performing areas are Enterprise, which includes data centres, networking, communications, cloud and software architecture, and End User including personal and departmental computing and printing. At the bottom of the scale is Metrics which is hampered by the lack of measurement of even the most basic aspect of IT department power consumption and billing, and supports the adage you can’t manage what you don’t measure.

Enablement, the use of IT to improve performance and reduce the carbon footprint outside of the IT function also scores low, and, the report says, this is a particular concern given the immense benefits IT can deliver to society. IT leaders need to do more to educate their businesses about the many benefits of enabling technologies, and this measure needs to improve significantly in order for IT to deliver on its full potential.

The key issues in Green IT highlighted in the report (downloadable here) are:

• Overall Green IT maturity is comparatively low with the index across all industries in all countries rated at 56.4 (out of 100). The findings show that Green IT practices and technologies in most organisations are often quite rudimentary. It is possible to improve them substantially with comparatively little effort.

• The best performing country of the four surveyed is the UK, with an overall Green IT Index of 61.0. The UK has the most stringent carbon reduction and carbon reporting regimen of any of the countries, and awareness of Green IT is higher than in the other countries.

• The US rated second, a function of the relative sophistication of IT usage in that country, followed by Australia, which was let down by its poor metrics, and India where end user Green IT is not widely implemented

• There is consistently very low performance in the metrics that enable Green IT to be properly measured and monitored. Few organisations are measuring the impact of Green IT. The power bill for IT is only rarely included in the IT department’s operational budget. Even in the US, the country with the highest IT power consumption visibility, only half the respondents knew how much power IT was consuming.

• Environmentally unsound IT procurement and ewaste practices remain widespread and performance is strongest where regulation exists.

• There are significant differences by industry sector, with the best performing industry being ICT while the Wholesale, Retail, Logistics sector ranked the lowest. The relativities between industry sectors remain remarkably consistent across different countries – the same industries tend to perform similarly in all countries, with a bank in the US, for example, likely to be more similar to a bank in India than it is to a manufacturing company in the US.

• Transforming intent into action requires a Green IT champion who is responsible for Green IT technologies and policies to achieve truly sustainable outcomes. In the countries surveyed, however, less than half the respondents have appointed a specific leader to the Green IT role.

• A whole-of-business approach to Green IT needs coordination which, to be achieved, requires dedicated leadership. Non-IT leadership of Green IT is important because it provides a broader perspective and is more likely to consider IT’s important role as a low carbon enabler.

• The use of IT to improve performance and reduce the carbon footprint outside of the IT function rated very low, indicating the inward focus of many Green IT initiatives. There is significant potential by harnessing IT for wider sustainability activities.

I don’t have a problem with the report’s conclusions. They seem logical. Where I think we need more is in the call to action that accompanies the report. It says:

“Tomorrow’s business leaders will be leaders in sustainability; they will understand the importance of an integrated sustainability strategy. IT has a fundamental role to play in enabling change and must step up to face this significant global challenge. Fujitsu is calling on ICT industry forums, user groups, professional bodies and corporate social responsibility board members to use this research to energise Green IT action.”

Yes, OK. Another report that says IT has to step up. How? Ideas? Suggestions? How do we move this on so that another maturity report in say, 6 months time, doesn’t also simply just wring its hands?



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The Fujitsu report raises some interesting point, but overlooks the potential for the CRC Energy Efficiency Scheme (CRC) to catalyse an acceleration in the adoption rate of ‘Green IT’ in the UK at least. One of the impacts of the (CRC) is that the footprint reports required to be produced by ‘Full Participants’ in the scheme will provide, perhaps for the first time, the ‘obliged’ organisations with a clear view of where and how energy is consumed across their organisation. Once this information becomes transparent to the FD and CEO we can expect that all senior managers and functional heads will get new KPIs to reduce energy consumption in their departments. We expect that energy may be managed in terms of actual consumption by specific departments, rather than as an overhead that is simply allocated across the various business functions based on some other index such as number of employees or space occupied. We believe that this kind of change may well affect CIOs and IT Directors, the most for two reasons: 1. IT will become more visible as a major consumer of energy and will need to play its part in optimising its consumption of energy. 2. Potentially of even greater significance is the enlarged and wider role that IT will have to play in both measuring consumption of energy in other business functions, as well as introducing systems to optimise and bear down on energy consumption across all parts of the organisation. If you want to find out more about these indirect impacts of the CRC legislation and the significant market opportunities that are being created as a result, please visit:
One area where "GREEN IT" can make a real difference and seems to be overlooked a lot of time the at the moment, is using IT to positive effects in the creation of an intelligent building. The benefits are many, the usual reduction in energy consumption, lower CO2 emissions, which lead to a reduction in a building's whole life costs. There are also the overlooked "GREEN IT" benefits of a single ICT cabling infrastructure for all building services(reduced amount of copper used)and lower network switch power consumption. Also in the case of a learning environment the following positive effects can be acheived for students and teachers : 1) Better behaviour 2) Increased concentration 3) Improved accuracy 4) Improved learning rates 5) Reduction in hyperactivity 5) Reduced sickness leading to less absenteeism 6) Reduced learning loss due to increased attention 7) Reduction in teaching staff early departure rates ( only 10% of teachers get to retirement age at the moment!!) In an office enviroment the benefits for a company and its employees would be: 1) Reduction in average number of sick days taken 2) Improved productivity 3) Reduced employee churn rate and subsequent lowering of HR costs If we can add into our discussions with FD's and CEO's(with compelling evidence) that by implementing intelligent buildings you achieve, improved productivity, reduced energy consumption and operating expenses and also helped prevent climate chaos, shouldn't that be compelling enough for a building owner to want an intelligent building!!!