How do you promote something you can’t see, touch or hear? While the prospect might daunt even the most committed marketing executive, BT has stumbled upon a novel approach to promoting its Wi-Fi network called FON.
Enlisting the help of footballer Peter Crouch, the telco has created a tutorial on how to do the perfect mexican wave. Crouchie shows the flick, snap and hip motion needed to put your friends to shame.
The wave reportedly symbolises the importance of community and BT FON hopes to create a Wi-Fi community so big that one day you could get access to broadband on every street. Given the rate 3G USB dongles are selling, it won’t be long until Wi-Fi joins the tumbleweed billowing across desolate streets.