Retweet is murder

A 16-year-old from Nevada’s quest for a year’s supply of chicken nuggets from US burger chain Wendy’s has broken Twitter’s retweet record, usurping the star-studded Oscars selfie uploaded by Ellen DeGeneres in 2014.

Carter Wilkerson tweeted Wendy’s to see how many retweets he’d need to get his gob around 365 successive helpings of battered chicken meat, and it promptly submitted its greasy ransom of 18 million. The resulting campaign has reached over 3.5 million retweets at the time of writing – enough to win Carter his nuggets and gift pigtailed meat trade kingpin Wendy some spectacularly fortuitous publicity.

But at what cost does this come? Well, it’s a bit like when some lovely, doddery old couple wins the lottery. The vultures inevitably swoop in and feast on the fairytale for their own gain.

Apple Music, Microsoft, Amazon and Google have all clutched at the publicity of this story with their own various tweets.

A special mention, however, must to go to United Airlines, which tweeted a pledge to fly the teen to any Wendy’s he likes – free of charge, mind – should he reach 18 million retweets. With a recent history of PR ruin – being filmed dragging doctors off flights here and accused of forcing women to pee in cups there – bless that airline for trying to get involved in the fun.