A major communications firm has taken time and presumably paid money to carry out a survey of where SME workers get inspired.
The finding in the survey that has been sent out to the press is the fact 1% of business owners have their best ideas when they are using the toilet. Another 3% said they have their ideas when they take their dogs for walks, presumably to perform the canine equivalent.
An executive at the company said it doesn’t matter where good ideas come from, but thankfully did not go into anymore detail
Well I think the idea to promote this part of the survey, rather than the fascinating fact that about half of business owners got their inspiration at their desk, was thought of by one of the 1% because it’s shit.