Facebook is as good as sex

“Better than sex,” is a common [in more senses than one] way of expressing how good something is.

While Facebook does not quite qualify, posting on social networking sites does rank alongside sex and food in terms of pleasure, according to reports on a study by researchers at Harvard University.

The study by two neuroscientists concluded that “self disclosure” produces a response in the region of the brain associated with dopamine, a chemical associated with pleasure.

They say “that humans so willingly self-disclose because doing so represents an event with intrinsic value, in the same way as with primary rewards such as food and sex.”

While most of us devote 30% to 40% of our speech to informing others about our own subjective experiences, on social media this is closer to 80%, the study found.

Downtime is pleased to finally have a plausible explanation for why so many people spend so much time updating their status: they like taking about themselves.

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