Apple takes really relative approach to telling the truth

Apple has run into more trouble over its iPhone adverts. The company had claimed that users could access all parts of the internet on the iPhone. Not true, said The Advertising Standards Authority.

Now The Advertising Standards Authority has banned an advert that seems to imply that the iPhone provides really fast access to the internet.

Make your own mind up: the exact wording of the ad is, “So what’s so great about 3G?… You get the news, really fast. Find your way, really fast. And download… really fast. The new iPhone… really fast.”

Apple said the claims were “relative”, comparing the 3G to 2G phones, but the Advertising Standards Authority took the view that as the advert did not mention 2G phones, but did say that the iPhone was really fast, it was misleading.

Downtime cannot help thinking that Apple is pursuing a really cynical advertising campaign, really cynically judging that its message will get across really cynically before it is forced to pull the really cynical ads.

Of course, “really cynical” is a relative term, meaning no more than “really fast”, for example.