Recession-proof website # Tip 4 Damage Control

Thumbnail image for Thumbnail image for thumb_chapman_pincher.gifIt’s time to do some damage control. Ensure you have a recession web marketing strategy that meets short-term objectives and portrays life as it now is and doesn’t communicate hocum about good times around the corner.

It’s amazing how many websites now give off the wrong message. Many web images paint a picture that can be easily taken in the wrong way given what we now know. For example, this picture, from a good-times website now looks to me like an employee in an empty office on the phone to a headhunter rather than someone closing a deal. imgWomanOnPhone 2.jpg

Focus your images on the strength of your brand and reinforce the attributes that differentiate you from competitors. Niche brands should focus on core offerings rather than spreading resources and effort too thin.