Recession-proof website # Tip 2 Assess Internal Factors

Thumbnail image for Thumbnail image for thumb_chapman_pincher.gifTo recession proof your company’s website you need internal information from management, marketing, finance/accounting, operations and R&D etc. to update it effectively. Use it to identify your firm’s core strengths and promote these on the web to minimise the impact of a recession on your business.

You must ascertain what image is to be projected to protect your organisations reputation amongst existing customers and competitors. Your web site may have been seen internally as brochureware but as marketing budgets get squeezed the web will be your window on the world. Lehmans Brothers web site is a case in point. For a company in Chapter 11, it’s flash movie about – Joining Lehmans and realizing your potential – seems unbelievable!



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Recession-proof website # Tip 9 Review Here's a quick review of the tips I've blogged about this week on recession-proofing your web site. If you have any others please let me know and I'll put them up as an addendum. Importantly, get someone to review your site from...