To recession proof your company’s website you need internal information from management, marketing, finance/accounting, operations and R&D etc. to update it effectively. Use it to identify your firm’s core strengths and promote these on the web to minimise the impact of a recession on your business.
You must ascertain what image is to be projected to protect your organisations reputation amongst existing customers and competitors. Your web site may have been seen internally as brochureware but as marketing budgets get squeezed the web will be your window on the world. Lehmans Brothers web site is a case in point. For a company in Chapter 11, it’s flash movie about – Joining Lehmans and realizing your potential – seems unbelievable!