Don't turn the page

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Ian just blogged about Microsoft, in one of the links, Steve Ballmer goes on to say that Microsoft intends to keep investing in search to become the market leader.


“In the coming years, we’ll make progress against Google in search first by upping the ante in R&D through organic innovation and strategic acquisitions…. We’ll introduce new approaches that move beyond a white page with 10 blue links….”


This could be a good thing. I have just completed an unscientific experiment about Google Search. None of the participants could ever remember ever finding anything relevant or useful on Page Two or thereafter. So how come those 10 Blue links Ballmer referred to are the only relevant ones, even though Google’s mighty search engines might have found 1,5000,000 references to what you’re looking for. If Microsoft can solve this riddle for me I’ll give it a try.