BMW: the ultimate big data machine?

IBM used its truly enormous stand at the CeBIT exhibition in Hannover to drive home news of BMW deploying IBM big data & analytics technology to optimise its cars from a repairs and maintenance perspective.

The firms suggest that use of predictive analytics helps to detect and fix vulnerabilities before new models are launched — and long before they might cause problems in series production.

“The IBM SPSS predictive analytics software helps to combine and analyse data from, for instance, numerous test drives of prototypes, an average of 15,000 faults recorded by vehicles and details from recent workshop reports,” says IBM.

IBM feeds the insight it gathers from big data analytics into both the software application development process used to power BMW cars and, also, the physical manufacturing element of the cars themselves.