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Gartner predicts worldwide business intelligence (BI) and analytics sales will reach $16.9bn in 2016, as buying shifts from IT to self-serving business people in organisations. This is an increase of 5.2% from 2015, according to the firm.
The company reckons corporate organisations are in the last stages of a “multiyear shift from IT-led, system-of-record reporting to business-led, self-service analytics”.
Ian Bertram, managing vice-president at Gartner, said: “The shift to the modern BI and analytics platform has reached a tipping point. Organisations must transition to easy-to-use, fast and agile modern BI platforms to create business value from deeper insights into diverse data sources.”
Gartner believes business professionals outside the IT function are taking charge of BI. Bertram said chief marketing officers (CMOs), for example, “must also be customer analytics experts. The same is true for the chief human resources, supply chain and financial officer roles in most industries”.
The firm said the shift from BI reporting centred on IT to self-service BI replaces the need for upfront data modelling. IT still has a role preparing and ingesting data for consumption by business users, said the firm. But “structured ad hoc reporting and analysis based on a predefined model” will be replaced by “free-form exploration”.
Gartner said the shift means a fundamental change on how companies and organisations prepare for BI and analytics.
“To get the full benefit of modern BI and analytics platforms, leaders must rethink most aspects of their current IT-centric, centralised analytics deployments, including technology, roles and responsibilities, organisational models, governance processes and leadership,” said Bertram.
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As reported on SearchBusinessAnalytics, a sister site of Computer Weekly, the firm’s 2015 Magic Quadrant report on BI similarly said more users were moving toward decentralised BI platforms.
Gartner recently predicted, as reported by Computer Weekly, that advanced analytics – using techniques that go beyond BI, such as predictive modelling – will continue to grow to be more central to organisations.
It also said advanced analytics would grow by almost 14% to reach $1.5bn in 2016, or 9% of the overall BI and analytics market. It said that by 2018, half of large organisations will compete using these advanced analytics tools, together with proprietary algorithms.