Business intelligence (BI) software revenue growth will be slow in 2013 compared with recent years. Analyst firm Gartner is predicting 7% worldwide growth this year. Growth in 2011 was 16%.
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Gartner predicts BI software revenue will reach $13.8bn in 2013 and says the market will reach $17.1bn by 2016.
“BI and analytics have grown to become the fourth-largest application software segment as end-users continue to prioritise BI and information-centric projects and raise spending to improve decision-making and analysis,” said Dan Sommer, principal research analyst at Gartner, in a press statement.
Kurt Schlegel, research vice-president at Gartner said: “Although this is a mature market and has been a top CIO priority for years, there is still a lot of unmet demand. Every company has numerous subject areas – such as HR, marketing, social and so on — that have yet to even start with BI and analytics."
The firm said that data-as-a-service could increase the market for BI and analytics platforms. It said that “organisations increasingly will subscribe to industry-specific data services that bundle a narrow set of data with BI and analytic capabilities embedded."
For more analyst punditry on the BI market
"However, growth will be hampered by sluggish macro indicators, as well as by slowing sales cycles of multimillion-dollar end-to-end BI deals," said the firm.
Santiago Becerra, founder, chairman and CEO of mobile BI software company, Mellmo – provider of Roambi – also maintains that corporate organisations are under-served by the business intelligence industry.
The industry veteran, who has sold BI businesses to Business Objects/SAP and Oracle, said: “Most companies today will have at least one BI system. The problem is not that they don’t work well. They work very well. But they are not used beyond a tiny stratum in each organisation, and they are expensive."
Gartner has published more analysis on the BI software market in 2013: Forecast Analysis: Enterprise Application Software, Worldwide, 2011-2016, 4Q12 Update and Magic Quadrant for Business Intelligence and Analytics Platforms”.