Green IT is still a priority for firms despite the credit crunch tightening IT budgets.
A survey conducted by the organisers of this week's Storage Expo among 515 companies showed that 70% still saw green IT as a priority - provided it saved them money.
Just 4% said it was a priority even if there was no cost savings. But 10% are no longer pursuing green IT because of budget cutbacks, and 4% said green IT was never a priority.
A few respondents (2%) said they were so worried about their job they could not even think about it.
Natalie Booth, event manager for Storage Expo 2008, said, "In today's uncertain economic environment, and with energy usage and prices increasing at a rapid rate, finding ways to reduce power consumption whilst maintaining the growth of a business is a high priority.
"In the Energy Efficiency Zone at Storage Expo, visitors will be able to hear from leading authorities and technical experts on the best way to increase energy efficiency, save money and stay green."
Storage Expo takes place at London's Olympia on 15-16 October.