What to expect from Druva DxP 2020

It’s autumn/fall conference season again, so pack your bags.

Okay, we’re kidding (obviously), it is indeed autumn/fall conference season, but the only bag you’ll need to pack is one filled with gummy bears (or insert candy of choice) and one filled with popcorn (or insert wheat or corn-based snack of choice) as you settle in for a period of online sessions in what 2020 now calls the virtual conference arena.

Running on November 17 this year is Druva DxP… so what is Druva and what is DxP?

Druva is all about cloud-native data protection for the modern cloud era. The company offers a SaaS platform for data protection across datacentres, cloud applications and endpoints. 

The central technology proposition and promise from Druva is a chance to securely backup and recover data with the scale and simplicity of the public cloud – and so (because we’re talking public cloud) only pay for what you use.

Data professionals, systems architects developers and other software engineers are supposed to use Druva to enforce data governance and extract more intelligence with search and analytics to unlock the value of data.

What is Druva DxP?

Well, it’s a catchy enough name for a conference, but it does actually mean something i.e. it’s (D) data (x) multiplied by P (protection).

Key speakers in sneakers

Key in-house speakers (probably wearing sneakers) from Druva itself include: Stephen Manley, chief technologist at Druva, Drew Daniels, CISO and Thomas Been in his role as CMO.

The core tagline from Druva is that the cloud is not just a place where you store your data, it’s where your data lives… so the company wants customers to think about going from business resilience to agility with protected data.

“Don’t miss out on opportunities to learn from engaging keynotes by leading industry’s thought leaders, technology vendors and trailblazers of today’s cloud disruption. Explore educational in-depth breakout tracks, product demonstrations, real-life examples, case studies and practical techniques applicable to your work right away,” notes Druva, in a company blog.

Also worth mentioning here is Druva’s suggestion that as companies accelerate their digital journeys, data becomes more valuable than ever — but data has also never been more at risk as organisations face increased cyberattacks, intensifying and more frequent natural disasters, increasingly stringent data privacy regulations, and simple human error from distributed teams.

So, clearly, the full value of data can only be realised when it’s fully protected. 

“DxP attendees will not only learn about cloud data protection successes, you will also have opportunities to network and collaborate virtually with a community of your peers. By the end of the event, you can be confident you will walk away better informed and more prepared, with all the tools necessary, to drive your organisation into the cloud era,” said the company, in an event preview statement.

DxP attendees will have the chance to join a variety of educational talks, product demonstrations and real-world case studies across four talk tracks:

  • Data center digitisation & cloud migration
  • Protecting cloud environments
  • Protecting the remote workforce
  • Cyber resilience and information security

What’s driving Druva?

In terms of recent product news, what kinds of things will Druva talk about and showcase at DxP?

Unstructured data – that’s what’s driving the company a good deal.

According to the magical wizards at Gartner, it is projected that by 2024, large organisations will triple their unstructured data stored as file or object storage on-premises at the edge, or in the cloud.

It’s important to remember that a large amount of unstructured file data lives on Network Attached Storage (NAS) and protecting this data both for compliance and disaster recovery (DR) purposes is often complex and expensive. This is one of the reasons that Druva recently announced a cloud-based, integrated backup and archive solution for NAS systems

Your only other question here should be why is Druva called Druva?

Because, in Sanskrit, “Dhruva” translates to “North Star” (Polaris)… which, in an inspirational sort of way, even if it did drop the for Americanization branding purposes… is quite nice.

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