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Using a #hashtag to take diversity awareness global

Recruiter Structur3dpeople utilises the power of social media to spread the word about women in the technology industry

Recruitment company Structur3dpeople has used a social media initiative to showcase women working in the tech industry and spread awareness about diversity in technology.

Structur3dpeople partnered with TechUK in November 2015 to launch its global Tech Role Model campaign, which encourages women in the technology industry to share pictures of themselves on social media along with their name, job title and the hashtag #GettingMoreWomenIntoTech.

Since its launch, the hashtag has been used by around 200 women. The initiative is being pushed wider to ensure more firms take part and encourage their employees to be part of the campaign.

With Citrix vice-president and TechUK president Jacqueline de Rojas as the face of the effort, the initiative aims to make women in the technology industry more visible and provide others interested in the industry with role models.

“I am delighted to support the #GettingMoreWomenIntoTech campaign. I passionately believe in the power of diversity and its ability to create more successful businesses. Playing our part at grass roots level will help create the digital talent so badly needed to fuel our digital future,” said de Rojas.

With help of TechUK, Structur3dpeople has been able to appeal to a more global audience by extending the campaign to its networks, with Cisco and FDM also showing support.

The tech industry suffers from a lack of visible role models for prospective IT candidates, according to many groups attempting to encourage more women and girls into the sector.

It is debated that although there are a lot of high profile women at the top of firms, such as Facebook COO Sheryl Sandberg and Hewlett Packard Enterprise CEO Meg Whitman, there are few visible examples of women in the early stages of their tech career.

Read more about diversity in the IT industry

  • Research by Tech London Advocates finds that only 23% of technology companies have gender diverse teams at senior management level.
  • Startups in the UK are more likely to have a diverse workforce than those in the US, according to Wayra UK report.

The #GettingMoreWomenIntoTech campaign aims to make role models of all types and levels more visible on social media platforms, such as Twitter and Linkedin.

Many also believe there is too much emphasis on coding in the new UK computing curriculum, which supports the geeky-male stereotype that comes along with more technical roles.

By supplying their job title in their pictures, participants are helping to raise awareness about different types of roles available in the technology industry, as well as what opportunities exist at different stages of a tech career.

But until men are also on board with changing the diversity landscape, it will continue to be difficult to increase the number of women in the tech space.

Structur3dpeople has seen a number of men also showing support for the Tech Role Model campaign, sharing the hashtag and posting about women contributing to the cause.

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