TVS Motor Company speeds up operations with BI

TVS Motor Company improved product quality and operational efficiency with BI, thus securing No. 5 position in BI Masterminds, 2012 Awards.

India’s third largest two-wheeler manufacturer, TVS Motor Company, was finding it tough to make insightful decisions about manufacturing and sales real time. The senior management at TVS wanted a single report on sales performance which could show the past, present, and the future growth trends across its customers and vehicle models for any given period. However, integrating data from its various enterprise applications to generate such a report was time consuming, leading to clear business case for BI.

With BI, TVS Motor Company could generate accurate and reliable reports on inventory, sales, billing, and orders placed on its dealers. BI was seen useful also in analyzing customer-complaints to ensure quick response and thus improve quality of service.

Solution implemented: 

SAP Business Intelligence

BI system at TVS Motor Company covers:

  • Analytics
  • Dashboards
  • Querying and reporting

Used by:

  • Top management
  • Information technology
  • Finance and accounts
  • Manufacturing and production
  • Marketing and sales
  • Quality assurance
  • Post-sales service

Benefits delivered by BI:

  • TVS Motor Company has achieved time savings eliminating the need to manually search for and collate information from various sources.
  • Real time data provided to the field executives has helped the company to improve its monthly sales volumes.
  • With BI, TVS Motor Company is able to gauge individuals spends with greater clarity and thus prepare more accurate budget plans.
  • Sales service reports have helped its customer support teams to coordinate with the quality control department for improvement of product quality and
    reduction of customer complaints.
  • BI has also helped the company to make its processes speedy and efficient as the right decisions are taken on time.

>> Read detailed case study

 

Previous: 4. Shoppers Stop

Next winner: 6. Yes Bank

 

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