10 Enterprise Social Media Trends of 2013 -- IDC

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8. Group buying, SoLoMo will be the next trends

Even as the US company Groupon faces competition from several service providers, IDC expects such group-buying model to fade in 2013. However, the demand will shift to other group-based buying such as group purchases via social communities, online bargains, and through social-local-mobile (SoLoMo).

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