10 Enterprise Social Media Trends of 2013 -- IDC


9. In-apps advertizing will be the next mobile advertizing trend

The mobile advertising is a young market in APEJ region as of now. It continues to suffer from concerns such as effectiveness of advertisements on small screen-sizes and a damp consumer-response to these ads. Stating that the early click-through rates to these ads appear promising, IDC predicts the advertisers to speedily shift their focus to mobile apps by the end of 2013. The firm expects mobile advertising market in the APEJ region to reach $3 billion by next year.

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