10 Enterprise Social Media Trends of 2013 -- IDC

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4. Free social media platforms will undermine premium services

With the emergence of embedded access to social media, more number of organizations will begin to explore social platforms for collaboration in 2013, states IDC. The research firm expects the small companies in the APEJ region to use free services considering them to be 'good enough' to fulfill their common needs. The premium options will be adopted only by core groups of employees that can demonstrate an absolute need for social media.

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