10 Enterprise Social Media Trends of 2013 -- IDC

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7. Social networking platforms will be the next shop front

According to IDC, the companies in the APEJ region are currently moving towards multi-channel environments for sales, marketing and customer-care. In 2013, social networking will be added as another channel to this bouquet, moving beyond PR and marketing. IDC foresees major social networking platforms to introduce B2C-shopping features next year.

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