10 Enterprise Social Media Trends of 2013 -- IDC

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2. The social media software apathy of CIOs will make islands of IT

As CIOs will be dismissive about social media software, it will lead to creation of multiple islands of IT implementation within large organizations. While this will cause integration of social media with processes that are tightly controlled by individual business units, it will also open up IT consolidation challenges in future, states IDC.

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