10 Enterprise Social Media Trends of 2013 -- IDC

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5. RoI on social media to become an important factor

Social media has already started being adopted by marketing teams of large enterprises across the APEJ region. IDC believes that the discussions that currently revolve around factors such as 'Likes', 'fans', and 'followers', will move towards return on investment (RoI) and sales in 2013. The social media campaigns of the future will be outcome based for most organizations, the research firm states.

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