Cindy Rose was appointed CEO of Microsoft UK in July 2016. As part of her role, she is responsible for all of Microsoft’s offerings and products in the UK. Before joining Microsoft, Rose spent three years heading up Vodafone’s UK consumer division, following her role as executive director of digital entertainment at Virgin Media. She has also held several senior executive positions at the Walt Disney Company. In 2019, she was awarded an OBE for services to UK technology.