Who exploits "Brand Me"? Is customer power sufficient?

We have had much publicity for the policy changes made by Google and Facebook.

This morning  l received a LinkedIn message from the former Head of Information Security of a global multinational


xxx has sent you a message.

Date: 1/25/2012

Subject: Change in privacy policy of LinkedIn

Dear all,

I received the following message from a contact and I am forwarding it for your awareness and due consideration.

Without attracting too much publicity, LinkedIn has updated their privacy conditions. Without any action from your side, LinkedIn is now permitted to use you name and picture in any of their advertisements.

Some simple actions to be considered:

1. Place the cursor on your name at the top right corner of the screen. From the small
pull down menu that appears, select “settings”
2. Then click “Account” on the left/bottom
3. In the column next to Account, select the option “Manage Social Advertising”
4. Finally un-tick the box “LinkedIn may use my name and photo in social advertising”
5. and Save

How to inform your connections? Simple: Via Inbox>Compose message in Linkedin, you can send a message to 50 connections at once. All who will appreciate being informed.

Best regards

View/reply to this message

Don’t want to receive e-mail notifications? Adjust your message settings.

© 2012, LinkedIn Corporation


I read everywhere about “personal information” and/or “identity” being the new money. Given how cheap it is to acquire all that it necessary to electronically impersonate most of us, I commend the Eastern European attitude to questions from those who you do not know. Never give your real name or tell the truth unless there is a good reason – because whatever you say will be collated and may be used against you sooner or later. 

LinkedIn is sufficiently useful that I will probably not change my photograph – it is significantly younger and slimmer than the reality anyway. I will , howvr, make a donation to Big Brother Watch – provided I can find out how to do so anonymously – as opposed to electronically