LinkedIn? Never heard of it!

CW500 editor, Angelica Mari, sent an interesting tweet this morning saying: ‘Press officer at FTSE100 firm, on the phone: “What’s LinkedIn? Never heard of it.”‘


It’s true that some managers fail to see the value of LinkedIn, or similar networks, though in the UK and US it has become the dominant business network and can now be used to find most professionals.

But a press officer in a FTSE100 company? A member of staff taking a salary so that they can be in tune with the media and what is going on in the world? If I was that press officer I’d be getting very worried about my job, but if this press officer is so far detached from the realities of doing business today then I suspect their boss is already aware…

Tabasco and Financial Times

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