How do you measure your online networking value?

Yesterday, I wrote here that value-based work contracts might be one future way of determining what people offer each day to the company they work for.I wasn’t trying to make an ideological statement, merely exploring how the nature of work is changing. How can people prove they are offering something to the company they work for in an environment filled with constant distractions?

Even where social networking might be seen as a part of your job, how do you determine what is good networking and what is not? You might use LinkedIn to find new recruits, or Facebook to scan what some of those new recruits have been up to recently, or Twitter for conversation with industry experts you might never usually be able to reach. But what is adding value and what’s not?
If you are just creating ‘visibility’ for your company in online debates then is that enough to make your time and effort engaging worthwhile?

Michael Jackson Flashmob in London