Business blogs aren't like other blogs

I ran into this blog entry today on business blogging. It’s focused on the different measures a business blog might need to use, instead of just getting page impressions. 

Surely a business blog is all about closing sales?
It’s true to an extent, but not quite. In a B2B environment, reaching out to influencers that are usually hard to connect with can be equally important.
A blog that’s comparable to a media outlet will clearly be looking for page impressions and ‘likes’, but a B2B company using a blog will want to make sure their own business community knows about the blog. The analysts, advisors, and others who advise their customers – then they can close the sale because those advisors are the people who will recommend suppliers to their customers…

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